Plumber's Crack...?
https://youtu.be/r3GZq53S0ng
The other day I was watching Cupcake Wars on the Cooking Channel and I came across this commercial that kind of made me lose my appetite for well, anything. Here is the caption from Youtube for this commercial, "They are powerful. They are unique. They are beautiful. They are Plumrs. Each and every one. Because Liquid-Plumr doesn’t just destroy the toughest clogs, it empowers people everywhere to be their own Plumr. No matter who you are or where you’re from. So celebrate plumbers. Celebrate plumbers’ cracks. Show your crack with pride, because it’s a beautiful thing. And remember, with Liquid-Plumr, There’s A Plumr In All Of Us." I had no clue why any commercial would want to showcase these people's "cracks", which just made me feel uncomfortable. When my dad saw me watching this commercial, I asked him why they would do this, and he said that they're referring to plumber's crack, which is when your plumber's crack is noticeably seen while they are fixing whatever they are fixing in your home. I had no clue about this and I am very thankful I have never seen a plumber's crack, but this means that I am obviously not the target consumer for this product. The Plumr brand is appealing to adults who fix their own clogs in their house. Most adults would probably get this reference a lot better than teenagers like me, where I have never seen a plumber come to my house ever, nor their crack. They also use their brand name in the caption above in place of just "plumber", and use "Plumr" to try and get that word and brand name into the minds of their consumers. They say that using their product "empowers people everywhere to be their own Plumr. No matter who you are or where you're from." This statement that they included has nothing to do with unclogging your drain, but it is appealing to the emotional connection with the consumer. This is what they are trying to promote with their commercial. They are trying to make you feel "empowered" and give you this sense of belonging that we all feel we need, and they do this by saying "There's A Plumr In All Of Us", suggesting that we all have something in common, which is our plumber's crack, yet this is OK, for we all have plumber's crack together somewhere in us.
The other day I was watching Cupcake Wars on the Cooking Channel and I came across this commercial that kind of made me lose my appetite for well, anything. Here is the caption from Youtube for this commercial, "They are powerful. They are unique. They are beautiful. They are Plumrs. Each and every one. Because Liquid-Plumr doesn’t just destroy the toughest clogs, it empowers people everywhere to be their own Plumr. No matter who you are or where you’re from. So celebrate plumbers. Celebrate plumbers’ cracks. Show your crack with pride, because it’s a beautiful thing. And remember, with Liquid-Plumr, There’s A Plumr In All Of Us." I had no clue why any commercial would want to showcase these people's "cracks", which just made me feel uncomfortable. When my dad saw me watching this commercial, I asked him why they would do this, and he said that they're referring to plumber's crack, which is when your plumber's crack is noticeably seen while they are fixing whatever they are fixing in your home. I had no clue about this and I am very thankful I have never seen a plumber's crack, but this means that I am obviously not the target consumer for this product. The Plumr brand is appealing to adults who fix their own clogs in their house. Most adults would probably get this reference a lot better than teenagers like me, where I have never seen a plumber come to my house ever, nor their crack. They also use their brand name in the caption above in place of just "plumber", and use "Plumr" to try and get that word and brand name into the minds of their consumers. They say that using their product "empowers people everywhere to be their own Plumr. No matter who you are or where you're from." This statement that they included has nothing to do with unclogging your drain, but it is appealing to the emotional connection with the consumer. This is what they are trying to promote with their commercial. They are trying to make you feel "empowered" and give you this sense of belonging that we all feel we need, and they do this by saying "There's A Plumr In All Of Us", suggesting that we all have something in common, which is our plumber's crack, yet this is OK, for we all have plumber's crack together somewhere in us.
I find the commercial you described is a little weird and I think I would lose my appetite too. I like how you pointed out that they use their brand name Plumr to get the attention of people because it does really work, the brand name stuck to my head since I thought it was a typo. I understand what they are trying to do about making us feel empowered but like you said, it made you uncomfortable and I think it would have made me uncomfortable too, so maybe they could have produced it better so people like us don't feel uncomfortable.
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