It Can Wait
https://youtu.be/hVEBJxS2J_Y
Over break I went to watch a movie in the theaters with my friends and we ended up getting there very early so we saw all of the previews, sadly. One commercial that stood out to me was one from the AT&T ad campaign It Can Wait. This campaign has been going on for awhile, and it encourages drivers to stay off their phones while on the road because no text is worth risking your life or the lives of others. The part that stood out the most to me was the ending. In the beginning of the commercial, it seemed like a normal scene where a father is driving his kids but you could tell that something was off. By the end, this random kid appears in his car and tells him that it's okay to check his phone because he's alone in his car, but then as the father checks his phone and looks up, he sees the same kid that was in his car playing on the road in front of him. The way it happens was shocking and got me to gasp. It evoked anxiety for the child's safety and fear for what was going to happen. AT&T was promoting the idea that even though you might be alone in your car, you are never alone on the road. But a question that I thought of from this was that even if you were alone in your car, why take the risk? Yes, this would mean you wouldn't be responsible for the lives of the others in your car, but that means you know that something bad could happen if you looked at your phone, so why do it when it's just you? Why risk your life anyways? But overall, it's a moving ad that gets the point across for their campaign. No life is worth losing over a quick phone check on the road.
Over break I went to watch a movie in the theaters with my friends and we ended up getting there very early so we saw all of the previews, sadly. One commercial that stood out to me was one from the AT&T ad campaign It Can Wait. This campaign has been going on for awhile, and it encourages drivers to stay off their phones while on the road because no text is worth risking your life or the lives of others. The part that stood out the most to me was the ending. In the beginning of the commercial, it seemed like a normal scene where a father is driving his kids but you could tell that something was off. By the end, this random kid appears in his car and tells him that it's okay to check his phone because he's alone in his car, but then as the father checks his phone and looks up, he sees the same kid that was in his car playing on the road in front of him. The way it happens was shocking and got me to gasp. It evoked anxiety for the child's safety and fear for what was going to happen. AT&T was promoting the idea that even though you might be alone in your car, you are never alone on the road. But a question that I thought of from this was that even if you were alone in your car, why take the risk? Yes, this would mean you wouldn't be responsible for the lives of the others in your car, but that means you know that something bad could happen if you looked at your phone, so why do it when it's just you? Why risk your life anyways? But overall, it's a moving ad that gets the point across for their campaign. No life is worth losing over a quick phone check on the road.
Comments
Post a Comment